Episode 37: Part 4 - Invest in yourself and your brand - who are you, like really?

Music: “Just A Blip” by Andy G. Cohen
From the Free Music Archive
Released under a Creative Commons Attribution International License


- It used to be that creating a personal brand meant you had a bunch of business cards made up—and if you were really creative, you hired a graphic designer to create a logo for you. But, with the development of social media and an increasingly individualized society, the brand you build around yourself is perhaps the single most important way you can stand out in your spheres of influence. If you're just beginning to think about your personal brand, it's crucial that you understand that personal branding is the means by which people remember you.

"Life is growth. If we stop growing, technically and spiritually, we are as good as dead." -Morihei Ueshiba

- It's more than a trademark or a stunning logo—it is how you present yourself online and offline to potential clients and customers. Your brand image is what you create to help build your business. Your personal brand centers around you as an individual.

- Defining Your Personal Brand Means Knowing Your Audience. If you're looking to define your own personal brand, first you need to consider the kind of impression that you want to build and the market you want to target. Where do the two intersect? What does each look like and what does each want? What problems do they have? If you can build a solid personal reputation as someone who cares and truly wants the best for their clients, you'll succeed.

"Personal development is a major time-saver. The better you become, the less time it takes you to achieve your goals." -Brian Tracy

- Work the Offline World. Personal branding isn't bound to the internet. When you leave your home and interact with people around town, make sure you maintain a positive and professional appearance in keeping with your brand. Carry business cards with you at all times, and keep an eye out for potential clients. People love to support local businesses and other professionals, and if you make a good impression they'll be more eager to look into your services—and hire you or refer you to someone who will.

"As I grow older, I pay less attention to what men say. I just watch what they do." - Andrew Carnegie

- Consistency Is Key. One of the key components of successful of personal branding is staying true (i.e., consistent) to your brand. Clients will start recognizing your brand once they've encountered it several times. And, if you change your image mid-stream, clients will get confused, and ultimately not know (or trust) you. If you're using multiple platforms (e.g., a website and glossy color brochures), you need to keep your overall image and appearance the same. One way to accomplish this is to make sure your color schemes, logos, personal mottos, and your overview business look and feel are the same.

"Once you realize that you have identified a passion, invest in yourself. Figure out what you need to know, what kind of experience and expertise you need to develop to do the things that you feel in your heart you will enjoy and that will sustain you both mentally and economically." -Martha Stewart

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